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PlanPhase II

Objectives, Goals, Strategies and Measures (O.G.S.M.)

Objective:

Develop Main Street, (06877) as a consumer destination, through the leadership of the EDC and in consult with input from SCRE Advisors.

Goals:

Make ground floor space occupancy a retail priority.
Increase foot traffic of existing occupants.
Increase annual sales per business through a comprehensive plan.
Preserve the unique character of Main Street.
Secure new tenants to include both national and regional occupants.
Leverage all of the assets on and adjacent to Main Street to become a regional draw.

Strategies:

Organize three task forces to develop BOS recommendations: Economic Development, Parking, Landlords

1. Economic Development Task Force – Chair:EDC
Redesign the ridgefieldct.org site to serves as both a municipal and marketing site
Leverage and market the assets with a specific focus on character and the arts
Utilize the strength of the Playhouse as a driver for Main Street growth
Link all related existing town and retail websites
Develop an organized marketing strategy for all town events
Coordinate an events planning and marketing strategy

2. Parking Task Force – Chair(s): Parking Commission/EDC
Implement a short term, actionable solution to resolve parking issues.
Identify a long term parking options that allows for anticipated increased demand

3. Retail Task Force – Chair(s): SCRE/EDC
Determine current sales/sq. ft for all tenants in the Village for each retail outlet
Secure benchmarking data
Identify best practices by commercial brokers to market space on a national and regional level for all of 06877.
Explore P&Z opportunities for village architectural enhancements and variances.
Identify “streetscape” enhancements and restrictions.
Research and identify state grant monies.
Identify retail consumer gaps to minimize resident out of town shopping and to drive increased visits to 06877.
Develop an action plan to leverage state government programs that incent expansion of existing businesses and facilitate new business development.

Measures:

Parking Commission delivers short term action plan to BOS by 7/15/2016.
EDC/SCREAdvisors present recommendations to BOS no later than 9/30/2016.
Town goes live with new www.ridgefieldct.org site on Oct / Nov /2016.
EDC presents 06877 marketing strategy to BOS Oct / 2016.
Parking Commission presents long term parking strategy recommendation by end of 2016.